Website Speed Optimisation

We improve the loading speed of your website to provide a better user experience, higher performance and better conditions for SEO.

The speed of a website directly affects the visitor experience, website performance, and overall effectiveness. A slow website can increase bounce rates, negatively impact conversions, and make it harder to rank organically in search engines.

At Shell-iT we undertake website speed optimisation and online stores, identifying technical points that burden loading and implementing targeted improvements for faster, more stable and efficient operation.

Why website speed is important

A fast website is not just a technical advantage. It is a key element of the overall user experience and directly affects the results of an online business.

Good loading speed:

• improves user experience
• reduces the likelihood that the visitor will leave before seeing the content
• contributes better to SEO
• helps pages perform better on mobile devices
• enhances the overall credibility of the website
• is particularly important for e-shops and landing pages

How we work

1. Technical control: We start by analysing the website, using appropriate performance measurement and control tools.
2. Troubleshooting: We record which elements slow down loading and which factors affect performance the most.
3. Applying improvements: We proceed with technical interventions, such as file optimisation, caching, media optimisation or server-side improvements, depending on the needs.
4. Performance review: After the interventions, a new check is performed to evaluate the improvement and confirm the correct functioning of the website.

What does the speed optimisation service include?

Depending on the status of the website, the service may include:

• speed control and technical analysis
• identifying points that burden the load
• image and media optimisation
• caching setting
• optimisation of CSS, JavaScript and other assets
• reduction of unnecessary requests
• suggestions or support for better hosting
• use CDN where appropriate
• performance improvement on mobile devices
• optimising Core Web Vitals where possible

Frequently asked questions

How is the speed of a website checked?

Speed can be checked with special performance analysis tools that record loading times, technical problems and areas for improvement. However, the correct assessment is not based only on a score, but also on the actual user experience.

Why might a website be slow?

Common causes are heavy images, poor hosting quality, lack of caching, unoptimised code, excessive plugins, and technical weaknesses in the site structure.

Does website speed affect SEO?

Yes. Page speed affects user experience and is an important technical factor for the overall quality of a website, which is positively associated with SEO.

Can the speed of a WordPress website be improved?

Yes. WordPress websites can often be significantly improved through proper caching setup, image optimisation, plugin, theme, and server environment optimisation.

Can the speed of an e-shop be improved?

Yes. Improving speed is especially important for online stores because it affects the shopping experience, product pages, checkout, and overall chances of completing a purchase.

Does speed optimisation always improve a website's performance?

Not always. In many cases, performance can be improved with proper technical interventions. However, if hosting is a major limitation, we may recommend upgrading or changing providers.

What is caching and how does it help speed?

Caching is a technique that helps a website serve content faster, reducing the need to re-run the same processes on each load. It is one of the most important factors in improving performance.

What is a CDN and when can it help?

A CDN is a content distribution network that helps static website files load faster, especially when the audience comes from different geographical regions.

How much does it cost to optimise a website's speed?

The cost depends on the condition of the website, the CMS or platform used, the technical problems that exist, and the scope of interventions required.