’'20s Gangsta – A Dark Feminine Gatsby E-shop Experience

The ’'20s Gangsta is a unique e-shop inspired by the aesthetics of the Roaring Twenties: dark jazz, femme-fatale glamour, and Gatsby atmosphere in a modern digital experience.
Shell-iT undertook the complete design and development of the brand and e-shop, creating an online identity that combines elegance, mystery and high aesthetics.

Logo Design & Visual Identity

For '20s Gangsta we designed a custom logo which reflects:

• The feminine dynamism of the brand
• The atmosphere of the '20s
• The dark-jazz aesthetic that characterizes the concept

With thin lines, art-deco elements and a dark color palette, we created an identity that stands out and immediately sets the tone of the brand.

Tailor-Made Web Design

The website design was based on a combination of:

• Art-Deco geometry
• Feminine minimalism
• Dark cinematic aesthetic

Each page is crafted to enhance the visitor experience and exude the charm of the '20s, while remaining functional and easy to navigate.

E-shop development

We implemented a fully functional and modern WordPress / WooCommerce e-shop, configured for:

• Smooth & easy product purchase
• High-end collection presentation
• Mobile-first experience on all devices
• Modernized product and order management

The e-shop was "dressed" with the brand's dark, jazz, Gatsby concept, offering a unique shopping experience.

The Result

The 20's Gangsta is now a brand with a strong visual identity and an e-shop that:

• It stands out aesthetically
• Strengthens the business's online presence
• Offers an immersive experience to customers

The project highlights Shell-iT's ability to create digital experiences based on style, atmosphere and strategy.