3D Product Design and Animation

When does it make sense?

3D design is useful when you need images of a product that has not yet been manufactured, when there are many variations of the same product, or when you want a consistent presentation at exactly the same angles.

It can also be used for products that are difficult to transport or photograph, and for presentations where internal parts or mechanisms that cannot be captured in a conventional photograph need to be shown.

For an e-shop, 3D gives repeated shots with common lighting, angle, and background across all versions of the same product.

What we deliver

Depending on the use of the material, the work may include:

• 3D model of the product,
• photorealistic renders at predefined angles,
• images with transparent backgrounds for use in e-shops,
• short product animation,
• interactive 3D assets for integration into a website.

To properly create a model we need reliable reference data: dimensions, technical drawings, photos, materials, colors, packaging or existing design files. The more accurate the information of the actual product, the fewer assumptions we need to make.

3D on the web

An interactive 3D object within a web page is different from a static render. The browser must download and process the model, textures, and related files.

File size directly affects loading speed, especially on mobile and slow connections. Models intended for the web need optimisation and usually do not have the same level of detail as a model made only for static images.

The use of interactive 3D must therefore be justified by the product itself and whether it really helps the visitor understand it.

When not 3D

3D does not replace photography in every case. If the product already exists, is easy to photograph, and you need a few images, an organised photo shoot is usually cheaper and faster.

Photography is also preferable when the value of the product lies in subtle, unpredictable details: natural textures, handmade variations, features that vary from piece to piece.

We do not recommend interactive 3D on a website as a visual effect. If it significantly increases the weight of the page without adding useful information, a series of static renders does the same job better.