Content Writing and Management

What we undertake

The service concerns the content a website needs to clearly explain who the business is, what it offers, and what the visitor should know before contacting or purchasing.

• main page texts,
• service texts,
• product and category descriptions in e-shop,
• articles,
• reorganisation and updating of existing content,
• adapting texts when services, products or processes change.

We don't add information to "fill" a page. Everything stated about the business must be supported by real information.

How do we write?

Content is written first for the human reader and second for search engines. The page should answer real questions, without artificial keyword repetition.

We examine the structure of the information, the titles, the length of the paragraphs and the relationship between the pages. Where there is reason, we incorporate the terms that users actually use in their searches, without altering the meaning.

What do we need?

To write about a business properly, we need real information from the business itself. We cannot safely fill in gaps regarding services, prices, processes, or commercial claims.

• exact names of services and products,
• price list, when prices are to be published,
• description of the actual service process,
• areas or ways of providing the service,
• names of products, brands or partners that may be mentioned,
• technical product characteristics,
• existing material that needs to be maintained or updated.

When information has not been confirmed, we prefer to leave it out of the text until it is confirmed.

What we don't promise

We do not promise a specific Google ranking, a specific number of visits, or a specific commercial result from a text. Ranking depends on many more factors than writing.

The service does not replace the company's own knowledge of its products and processes. If there is not enough factual information, it is better to ask for it first than to write a text based on assumptions.

There is no need for rewriting when the existing text is already accurate, clear, and well-organised. In these cases, editing or targeted updating is sufficient.