{"id":1163,"date":"2026-03-16T00:07:04","date_gmt":"2026-03-15T22:07:04","guid":{"rendered":"https:\/\/shell-it.com\/?page_id=1163"},"modified":"2026-08-26T10:01:42","modified_gmt":"2026-08-26T07:01:42","slug":"website-speed-optimization","status":"publish","type":"page","link":"https:\/\/shell-it.com\/en\/services\/%ce%b2%ce%b5%ce%bb%cf%84%ce%b9%cf%83%cf%84%ce%bf%cf%80%ce%bf%ce%af%ce%b7%cf%83%ce%b7-%cf%84%ce%b1%cf%87%cf%8d%cf%84%ce%b7%cf%84%ce%b1%cf%82-%ce%b9%cf%83%cf%84%ce%bf%cf%83%ce%b5%ce%bb%ce%af%ce%b4%cf%89\/","title":{"rendered":"Website Speed Optimisation"},"content":{"rendered":"<p>We improve the loading speed of your website to provide a better user experience, higher performance and better conditions for SEO.<\/p>\n<p>The speed of a website directly affects the visitor experience, website performance, and overall effectiveness. A slow website can increase bounce rates, negatively impact conversions, and make it harder to rank organically in search engines.<\/p>\n<p>At Shell-iT we undertake website speed optimisation and <a href=\"\/en\/services\/ecommerce-development\/\">online stores<\/a>, identifying technical points that burden loading and implementing targeted improvements for faster, more stable and efficient operation.<\/p>\n<h2>Why website speed is important<\/h2>\n<p>A fast website is not just a technical advantage. It is a key element of the overall user experience and directly affects the results of an online business.<\/p>\n<p>Good loading speed:<\/p>\n<ul>\n<li> improves user experience <\/li>\n<li> reduces the likelihood that the visitor will leave before seeing the content <\/li>\n<li> contributes better to SEO <\/li>\n<li> helps pages perform better on mobile devices <\/li>\n<li> enhances the overall credibility of the website <\/li>\n<li> is particularly important for e-shops and landing pages <\/li>\n<\/ul>\n<h2>How we work<\/h2>\n<ol>\n<li><strong>Technical control:<\/strong> We start by analysing the website, using appropriate performance measurement and control tools.<\/li>\n<li><strong>Troubleshooting<\/strong>: We record which elements slow down loading and which factors affect performance the most.<\/li>\n<li><strong>Applying improvements<\/strong>: We proceed with technical interventions, such as file optimisation, caching, media optimisation or server-side improvements, depending on the needs.<\/li>\n<li><strong>Performance review<\/strong>: After the interventions, a new check is performed to evaluate the improvement and confirm the correct functioning of the website.<\/li>\n<\/ol>\n<h2>What does the speed optimisation service include?<\/h2>\n<p>Depending on the status of the website, the service may include:<\/p>\n<ul>\n<li> speed control and technical analysis <\/li>\n<li> identifying points that burden the load <\/li>\n<li> image and media optimisation <\/li>\n<li> caching setting <\/li>\n<li> optimisation of CSS, JavaScript and other assets <\/li>\n<li> reduction of unnecessary requests <\/li>\n<li> suggestions or support for better <a href=\"\/en\/services\/website-hosting\/\">hosting<\/a> <\/li>\n<li> use CDN where appropriate <\/li>\n<li> performance improvement on mobile devices <\/li>\n<li> optimising Core Web Vitals where possible <\/li>\n<\/ul>\n<h2>Frequently asked questions<\/h2>\n<h3>How is the speed of a website checked?<\/h3>\n<p>Speed can be checked with special performance analysis tools that record loading times, technical problems and areas for improvement. However, the correct assessment is not based only on a score, but also on the actual user experience.<\/p>\n<h3>Why might a website be slow?<\/h3>\n<p>Common causes are heavy images, poor hosting quality, lack of caching, unoptimised code, excessive plugins, and technical weaknesses in the site structure.<\/p>\n<h3>Does website speed affect SEO?<\/h3>\n<p>Yes. Page speed affects user experience and is an important technical factor for the overall quality of a website, which is positively associated with SEO.<\/p>\n<h3>Can the speed of a WordPress website be improved?<\/h3>\n<p>Yes. WordPress websites can often be significantly improved through proper caching setup, image optimisation, plugin, theme, and server environment optimisation.<\/p>\n<h3>Can the speed of an e-shop be improved?<\/h3>\n<p>Yes. Improving speed is especially important for online stores because it affects the shopping experience, product pages, checkout, and overall chances of completing a purchase.<\/p>\n<h3>Does speed optimisation always improve a website's performance?<\/h3>\n<p>Not always. In many cases, performance can be improved with proper technical interventions. However, if hosting is a major limitation, we may recommend upgrading or changing providers.<\/p>\n<h3>What is caching and how does it help speed?<\/h3>\n<p>Caching is a technique that helps a website serve content faster, reducing the need to re-run the same processes on each load. It is one of the most important factors in improving performance.<\/p>\n<h3>What is a CDN and when can it help?<\/h3>\n<p>A CDN is a content distribution network that helps static website files load faster, especially when the audience comes from different geographical regions.<\/p>\n<h3>How much does it cost to optimise a website's speed?<\/h3>\n<p>The cost depends on the condition of the website, the CMS or platform used, the technical problems that exist, and the scope of interventions required.<\/p>","protected":false},"excerpt":{"rendered":"<p>\u0392\u03b5\u03bb\u03c4\u03b9\u03ce\u03bd\u03bf\u03c5\u03bc\u03b5 \u03c4\u03b7\u03bd \u03c4\u03b1\u03c7\u03cd\u03c4\u03b7\u03c4\u03b1 \u03c6\u03cc\u03c1\u03c4\u03c9\u03c3\u03b7\u03c2 \u03c4\u03b7\u03c2 \u03b9\u03c3\u03c4\u03bf\u03c3\u03b5\u03bb\u03af\u03b4\u03b1\u03c2 \u03c3\u03b1\u03c2, \u03ce\u03c3\u03c4\u03b5 \u03bd\u03b1 \u03c0\u03c1\u03bf\u03c3\u03c6\u03ad\u03c1\u03b5\u03b9 \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b7 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